1) You. My name is Taylor Kogan. I'm a freshman Information Systems major at the University of Florida. I have been interested in Business since middle school, when I started a startup sports equipment company with my tennis coach. I became interested in the technology industry after interning for an app development company my senior year of high school. That being said, Information Systems is a perfect match for me. One day, I want to own my own tech startup company. But for now, this business of deodorant strips just exemplifies, and confirms, my passion for entrepreneurship.
2) What are you offering to customers? I am meeting the unmet customers through the idea of portable, dissolvable, deodorant strips. The packaging is going to be similar to the Listerine mouthwash strips, so the concept of putting them on is the same. This way, people will not show up smelling bad to events, especially in South Florida. I am offering the deodorant strips so people can take it on the go, and not have to carry gym bags or toiletry bags everywhere they go.
3) Who are you offering it to? I am offering this product to athletes, college students in warm climates, anyone who engages in physical activity, or anyone who lives in warm climates. All of these customers are prone to sweating due to the physical movement or the weather they live in.
4) Why do they care? People care because they don't like being sweaty or smelling poorly. Many of the people I interviewed were self conscious of their body odor and the deodorant strips would solve that problem. Additionally, some are lazy and don't like carrying a toiletry bag everywhere they go; the strips could fit on the back of a phone wallet and are much more portable.
5) What are your core competencies? What sets me apart from the competition is that there are no competitors. Although travel sized products exist, none exist with the same portability and ease as mine.
I believe that all of these elements work together. Many of the customers I am offering this product to are students, and having something so cheap and easy will definitely be successful. Going to school in Gainesville, the outreach and advertising of the product will not be difficult in a climate as such. Overall, the product has high potential for success.
Taylor,
ReplyDeleteI think your idea has a great chance to succeed early. Gainesville is one of the hottest and most humid campus’ in America so I think all students have had sweating problems and could use these deodorant strips. If you come up with the technology, I am sure Old Spice or Dove would partner with you and provide you with a profit of their sales.
Hey Taylor,
ReplyDeleteI believe that your product would most definitely have high potential for success! Giving customers the opportunity to have deodorant without having to carry around a bag is great. Many people do not like having to carry around a bag all day, especially when it's hot out because they can leave sweat lines. I feel that not only the product itself is a great idea, but how accessible you are planning on making it!