Tuesday, September 24, 2019

9A



My opportunity is a portable, dissolvable pack of deodorant strips to prevent body odor and sweating. After many complaints to/from my peers, I found a niche in the market for an invention as such. 

Interview 1: I interviewed a peer in my sorority from South Florida. She loves the idea of portable deodorant strips, but doesn’t find a dire need for them. She falls directly in the boundary for this opportunity because she has lived in warm climates for her whole life. However, she is a UF business major so all of her classes are online. That being said, she doesn’t travel far from our house, and thus, doesn’t sweat much, and doesn’t need them. 

Interview 2: I interviewed another peer from my sorority from South Florida. She had this need of deodorant strips in the past, but recently got botox for her underarms to prevent sweating and body odor. She no longer needs the dissolvable deodorant strips, but thinks that would have been an amazing thing to have before she had the botox done. 

Interview 3: I then spoke with a friend from New York City. She definitely doesn’t have the same need, as the climate in New York is drastically different than the one in Florida. Thus, it would be nice to have the strips, but she said that they would be a waste to live in a climate that cold. She loved the idea for her summers in Florida, but she doesn’t have the same need. 

Interview 4: I later talked to my friend in the School of Musical Theater at UF. She sings and is always in the studio recording songs. That being said, she is never outside and her classes are always early in the morning and end late at night. Since she is never outside and is always inside singing, she doesn’t need the deodorant strips, but would still like to have them.  

Interview 5: Finally, I interviewed a boy in my Finance class. He has class far from where he lives and usually gets sweaty upon his arrival to class. He doesn’t get that insecure or uncomfortable, but still would like to have them. His need isn’t the same as everyone else’s, but this opportunity is something he would still like. 

Conclusion: Although everyone wears deodorant, there are certain people that fall outside the boundary of the need: those that spend a lot of time indoors, live in cold climates, or don’t participate in a lot of physical activity. There are different needs for this opportunity. For example, some people are insecure with sweating, some sweat too much, some are insecure with their body odor, and more. However, as a whole, a lot of people have this need. The underlying cause of the outsiders needs is the same as the insiders, but due to the climate and activity situation, not everyone holds the same need for the strips. 

Inside the Boundary
Outside the boundary
Those who live in warm climates and spend time outdoors or participate in a lot of physical activity
Those who don’t participate in physical activity and those who live in colder climates
The need is for a way to combat sweating and body odor; for example, when students walk to class and arrive sweaty
The need is not for people that don’t sweat easily or don’t walk much, or go outside often
The need exists because people feel uncomfortable when they get sweaty and smelly
Some people don’t sweat much and don’t have to worry about this issue

3 comments:

  1. Taylor,

    I would fall inside the boundary. I believe climate is a huge factor in determining whether or not the product is needed. In the winter you would most likely see a large drop in sales as people do not sweat as much. However, in the southern states of the country, deoderant strips would be a massive success. Your opportunity is still the best I have seen.

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  2. Hey Taylor,

    I too would fall under inside the boundary. I feel that your portable deodorant strips would be a huge hit, especially in places that are hot and humid. Although there might not be people who need it in colder environments, I still feel like they would do great here in Florida, as well as countries along the border if you could distribute there.

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  3. Hey Taylor,
    I really like the idea of your product. This could be a great idea as long as the product actually works. However, your selling point would definitely be limited because there are many states that don't get hot at all. Also, I don't see a problem with carrying a regular deodorant stick around because it's also portable. All in all, I think that this is a very creative idea that I've never heard of before.

    Michael Lent

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